Ludovic Lesur has been a music lover since childhood, with a pronounced taste for piano which he plays with passion. Combined with his success at the head of a Swiss watch and jewellery company for more than 15 years, he created his first collection in 2020, inspired by the piano string, as a tribute to his late father, Yves, a virtuoso pianist. VEYS is born.


VEYS is born on music and music remains in the background, as an inspiration for each VEYS creations. As for the colors, they are directly inspired by the colors of the Opal Coast where the founder spent his childhood and where he likes to take his children today. Bathed in pastel colors, this place is out of time, providing lightness, simplicity and comfort throughout the seasons, like the pieces we present.