VEYS
EACH NOTE TELLS A STORY
CREATED ON A PIANO TUNE
Ludovic Lesur has been a music lover since childhood, with a pronounced taste for piano which he plays with passion. Combined with his success at the head of a Swiss watch and jewellery company for more than 15 years, he created his first collection in 2020, inspired by the piano string, as a tribute to his late father, Yves, a virtuoso pianist. VEYS is born.
A COLLECTION, A MEMORY
VEYS is born on music and music remains in the background, as an inspiration for each VEYS creations. The color palette is a direct homage to the Opal Coast, a cherished part of the founder’s childhood and a place he now shares with his own children. Immersed in soft pastels, this timeless location offers a sense of ease, simplicity, and year-round comfort, qualities reflected in the pieces we showcase.
« Simplicity is the ultimate success.
After playing a great deal of notes, always more notes, it is simplicity that emerges as a reward that crowns the art. »
F. CHOPIN
VEYS VALUES
CONVEYING AN EMOTION
A passion for craftsmanship, manual work and beautiful objects animates the founder, who has always been in search for elegant details.
Each VEYS creation reveals a passion for simple and elegant things. Therein lies the challenge of this unique combination, constantly seeking the right balance between the excellence of authentic know-how and the simplicity of the object.
